So, who built this, and why?

This tiny tool was put together by Jonathan May and the team at Hubbub Fundraising. We see thousands of organisations spend years writing amazing case for support documents. And then, when that beautiful copy gets translated into mail, email, social and web copy, it can easily get massacred.

Let's face it, writing great fundraising copy is really hard. But it needn't be quite so difficult if you follow a few simple rules.

Credit must go where it is due. The idea was heavily inspired by the original Hemingway App, and the work on this tool in particular was founded on the excellent work done by Sam Williams.

If you like this, please do get in touch with the humans that built it.